Medias, 20 metrics & KPI

by / Thursday, 20 August 2015 / Published in KPI & Metrics

Before dashboard creation, it’s important to define metrics and key performance indicators (KPI). Which of them will you use into your dashboard? This choice depends on your function, your strategy and your market. Difference between metric and KPI is objective. A KPI is a metric with an objective, a status and one or more trend(s).

You can use these metrics and KPI for strategical, tactical or operational dashboard. Context and filter will define the level. Be sure to develop your dashboard according on your organizational strategy and with business team, information analysts and medias managers.

There are others metrics and KPIs for medias services. I’m listing some KPIs that I often implement for my clients.

Medias Metrics and KPI list

I propose to present 20 metrics and KPI for the medias services (warning: average have to be analyzed with standard deviation. You can replace average by median):

  • Annual cost per reading

  • Average cost per article

  • Average cost per subscription

  • Click to open rate (number of unique clicks / number of unique opens)

  • Click-through rate

  • Conversion rate

  • Cost per broadcast hour

  • Cost per production hour

  • Cost per viewer / listener

  • Cumulative audience sessions

  • Local content as a percentage of all content

  • Net subscribers (number of subscribers plus new subscribers) – (bounces + unsubscribes)

  • Pay per click (PPC)

  • Pay per lead (PPL)

  • Pay per sale (PPS)

  • Subscriber retention (number of subscribers – bounces – unsubscribes) / number of subscribers

  • Total listener hours per day, week, month and year

  • Total revenue per subscription

  • Unsubscribe rate

  • Viewers or listener for each medium as a percentage of total population

To calculate these metrics and KPI you need to have access to your data: management system, payroll system, accounting system, medias system (broadcast…).



20′ lists of Metrics & Kpis

 IT kpi HR kpi accounting kpi sales kpi marketing kpi management kpi

food service kpi construction kpi call Centers kpi transport kpi financial retail kpi mediakpi manufacturing kpi Health care kpi

finances kpi assurances finances indic kpi

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David-Marc Petit

David-Marc Petit

Président at DWBI Expert
David-Marc PETIT est le président de DWBI Expert Inc. Il cumule plus de 20 ans d’expérience dans des entreprises de toutes tailles et tous secteurs, sur trois continents, en tant qu’expert en intelligence d’affaires. Il a fait de sa mission la démocratisation de l’intelligence d’affaires (Business Intelligence) pour optimiser les revenus et la performance de ses clients.
David-Marc Petit
David-Marc Petit

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