Medias, 20 metrics & KPI
Before dashboard creation, it’s important to define metrics and key performance indicators (KPI). Which of them will you use into your dashboard? This choice depends on your function, your strategy and your market. Difference between metric and KPI is objective. A KPI is a metric with an objective, a status and one or more trend(s).
You can use these metrics and KPI for strategical, tactical or operational dashboard. Context and filter will define the level. Be sure to develop your dashboard according on your organizational strategy and with business team, information analysts and medias managers.
There are others metrics and KPIs for medias services. I’m listing some KPIs that I often implement for my clients.
Medias Metrics and KPI list
I propose to present 20 metrics and KPI for the medias services (warning: average have to be analyzed with standard deviation. You can replace average by median):
Annual cost per reading
Average cost per article
Average cost per subscription
Click to open rate (number of unique clicks / number of unique opens)
Cost per broadcast hour
Cost per production hour
Cost per viewer / listener
Cumulative audience sessions
Local content as a percentage of all content
Net subscribers (number of subscribers plus new subscribers) – (bounces + unsubscribes)
Pay per click (PPC)
Pay per lead (PPL)
Pay per sale (PPS)
Subscriber retention (number of subscribers – bounces – unsubscribes) / number of subscribers
Total listener hours per day, week, month and year
Total revenue per subscription
Viewers or listener for each medium as a percentage of total population
To calculate these metrics and KPI you need to have access to your data: management system, payroll system, accounting system, medias system (broadcast…).
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