Every business needs to be monitored in order to know its condition. Trend analysis and a company’s vital signs of the company involve performance indicators. However, even if these can capture the situation at a certain point in time, it is often necessary to develop predictive analyses and scenarios.
This will make you aware of various paths of development, expansion and growth available to the organization.
A VSB-SME does not have the same means of a large company but has the same needs for strategic information. It is therefore important to develop the VSB-SME data to a point where it provides information useful for decision-making.
Whether it’s financial, investment, customer development, or partnership performance indicators ... monitoring should be simple and coherent in order to be quickly understood, and lead to effective and timely decision-making.