Retail focuses heavily on local sales. It is therefore important to choose a location properly, depending on competitive data, socio-demographic data of neighborhoods or cities served...
This traffic analysis allows you to both choose a location but also to target marketing campaigns to limit costs while maximizing revenue.
• The optimization of the customer's visit is also important by maximizing the average basket, leading to cross-sales analysis that can lead to optimal shelf arrangement.
All of these analyses can produce forecasts or scenarios to support decision-making on the future of point of sale. However, it is essential to frequently monitor certain performance indicators in order to manage operations.